SCUM



"Think punk meets nineties sport and everything in-between."

I can't find a great deal of information about SCUM so I'm gonna give my best hypothesis ahead of today's second drop of designs.

What I do know for certain is the brand is fronted by RatBoy, a musician hailing from Essex and winner of NME magazine's Best New Artist 2016. Although I've not knowingly heard anything he's done, just him being on Tim Armstrong's Hellcat Records label is enough for me to scramble to catch up. And I say fronted by because it's a partnership between Jordan and a streetwear stalwart who shall for now remain nameless. 

From what I can tell RatBoy has already tried his hand at design using SCUM as a label with t-shirts on his own bigcartel site and US online retailer Zumiez, but this certainly strikes me as more of a cultivated collection of work between both parties. 


I'm gutted I missed the first drop, hopefully they'll repost as an archive at some point. The graphics SCUM portray are the well worn streetwear aesthetic of dissent and provocation on what look like old FUCT blanks. You know the saying, if it ain't broke....


With politics being so heavily covered in all forms of media over the past couple of years it comes as no surprise to see it featured in this brand, as tiresome and contrite as I find this personally. Judging by today's Instagram post the execution of satire by paying homage to iconic graphics from what could be considered a peer label does make it somewhat more credible.


I love imagery as much as the next guy but I really am interested in the origins and identity of a brand and hope to find out more in the near future. For now though I am content with the mystery and if I had a time machine I'd not hesitate to go back and grab the God Bless America, Super Charged and Nice Day tees for the summer.


The new collection drops today at 6PM BST here - SCUM. FUCK YOU HAVE A NICE DAY.

-Bossman75

Comments