BLACK SCALE SPRING 2017
"The goal for Black Scale is to evoke emotions and to create topics of discussion through our designs and to encourage the consumer to leave no stone unturned when searching for one’s own truth. " I recently read the statement " The key to happiness and success in life: don't read the comments section " This is particularly good advice since we've crashed head on into the era of Post Truth and Fake News. One of the most undesirable comments sections, outside of the likes of Twitter and Facebook, has to be on Hypebeast. Unfortunately in a moment of weakness I caved to the pressure after reading about Black Scale's latest collection and ended up feeling compelled to write this post. I think my first exposure to Black Scale was through an early collaboration with the Soul Assassins. The dark imagery, west coast origins and affiliations resonated with me. They've been on my peripheral ever since. With relatively little noise the brand are celebrati