"Whatchu Talkin' 'Bout Wednesday" - Selector!

"Selector is a Los Angeles-based brand, launched in 2006. The goal is to make good products with nice references to Jamaican music."
Like most people I live my life by some choice rules such as "Treat others as you'd want to be treated", or the less Biblical version "Don't be an ass-hole". Another is I don't listen to Reggae music in the winter. When it's dark, cold and miserable you'd think Reggae would be the perfect antidote and yet it just doesn't feel right to me. Not in London anyway.

Well it's actually been unseasonably mild temperature wise and after seeing a pic on Instagram leading me to Selector! and subsequently their Soundcloud page I broke the Reggae rule. As a man of a certain age, I'm partial to a bit of Champion apparel be it the reverse weave good shit from Japan or the standard fleece gym version from the USA. Most street-wear brands are not only collaborating with but also using Champion hoodies and sweats in their collections. There have been some flips on the C logo from the likes of Wood Wood and at the other end of the spectrum the tongue in cheek Champion Sound graphic by Selector. 

You can't help but smile when you see it. After a bit of research I learned this is actually a reiteration of their original Champion Lover design which is equally appealing. They also have adaptations of the Supreme box logo (Supercat) and the Patagonia logo (Outernational). Some will accuse them of bootlegging but even that's becoming de rigueur in street-wear today. Though they may lack the official approval of the brands, the designs are done out of respect and appreciation.

If you are a fan of Reggae music, want to beat the winter blues but can't get to Venice Beach for some vitamin D and to hear the Reggae For Children dude blasting Itsy-Bitsy Spider on his boombox in a wagon then Selector is a good place to start.