Uniformes Generale AW14 Collection RE-UP
I had the pleasure of visiting Uniformes Generale at their Boxpark located pop-up this week. The build up to the release of their AW14 collection has been akin to that of a stove kettle on a low flame. 'As the speed of the releasing steam increases, the vibrations become louder, causing a whistle.' In menswear terms this means regular email newsletters, including a very classy PDF of the collection, a video clip and teaser shots via social media finally culminating in the live launch of their website and a week at the World's first pop-up mall. The ability to touch and feel the items is a master stroke, if you live in London. Reading their 'About' page tells you they are full of the right menswear credentials, seeing the clothes in person confirms this. The autumnal staples are present, hoods, sweats and jackets all done to the highest standard made of quality materials. I was more impressed by the attention to detail from the stitching, labels and even wordin