Billionaire Boys Club/Ice Cream ‘Satellite’ Store

(Taken from Hypebeast.com)http://hypebeast.com/2009/12/billionaire-boys-club-ice-cream-satellite-store/

"While having a string of success in Europe where its collections are stocked in some of the most highly regarded boutiques – including colette (Paris) and Firmament (Berlin) and department stores including Harvey Nichols and Selfridges, the BBC/Ice Cream will be opening an one off ‘Satellite’ store in London, located next to Bape London. The temporary store will be stocking exclusive items in an environment which reflects the flagship stores in Tokyo, Hong Kong and New York. It will also be hosting Neil Bedford’s first solo photography exhibition showcasing a strong collection of black and white prints of N*E*R*D. The BBC/Ice Cream ‘Satellite’ Store will be open from December 12th for a limited time only."

So I popped by on lunch yesterday, and also after a pint at the pub, to see how the work was going on getting the store ready for today's opening. Basically the space was a shell to start with, and by early evening they had decals in the windows and photos on the wall. I would imagine they worked most of the night to get it ready. Will be good to stop by on Monday and see the finished article. Will take some photos if I can.



Edit - been having somewhat of a busy week. Didn't see the opening party, and haven't been in store.

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