CREATION Summer 2016 Collection
"Oracle: A person considered to be a source of wise counsel or prophetic opinions." definition from the Merriam-Webster dictionaryIn case you haven't been paying attention lately let me give you a brief summary of events that have dominated my social feeds. Leicester City won the Premier League despite battling relegation the season prior. As the fight to win the 2016 presidential election heats up the American people seem to be completely losing their shit, whilst in the UK the nation is being divided on whether or not to exit the EU. Kanye West appeared on daytime TV show Ellen
If you've grown weary of football, politics and the inevitability of Kanye being Kanye then join me in the respite that is the Summer 2016 collection from Creation. Highlights for this drop include an exclusive collaboration with Dead Kennedy's designer Winston Smith and legendary reggae photographer Dave Hendley. Once again the guys have combined in-house graphics, classic artwork and licensed photography and by doing so have successfully incorporated their passions and knowledge of the past with the present day.
“Government is the shadow cast over society by big business” from Dewey via Noam ChomskyAs I've come to expect from the brand, there's more to this collection than just jersey cotton and water based ink. Whether or not intentional, I'm sure Emmet and Sid would have you believe not, it's easy to draw parallels between the current affairs above and the caveats within the collection. Examples being the compelling artwork of Smith on the Government Shadow t-shirt, and the visceral imagery of the Warring Hands t-shirt. It's also worth noting this release comes at the same time that members of Rage Against The Machine – guitarist Tom Morello, bassist Tim Commerford and drummer Brad Wilk – along with Public Enemy’s Chuck D and Cypress Hill’s B-Real have formed a supergroup called Prophets of Rage.
There is some light hearted material of equal diligence amongst the earnest by way of the Chopper, Oracle and Atlas logo graphics as well as a beautiful close up of the sign of Studio One, the infamous Jamaican Recording & Publishing Studio taken in 1977.
The guys over at Hanon did a great job in providing some detail on the collaborations, you can educate yourselves HERE. The article includes more shots from the lookbook modelled by Matty Adams and taken by Matt Smith. Items are already selling out so I'd suggest grabbing what you can before it's too late. I'm eager to get my hands on the new zine which I believe is due in the coming weeks.